About Us

Locally owned and operated since 2009, we specialize in new and used car sales, leasing and trade-ins, ensuring the best possible price for the vehicle you want. Our extensive knowledge of the industry allows us to get cars at significantly lower prices than you can get at a dealership.

Our mission is to bring our customers a hassle-free car buying experience with honesty and integrity.

Since our foundation, we have grown to be a leading auto broker in Northern Colorado.


Michael Kreisberg founded Watchdog Automotive with one overriding mission: to provide his clients with professional and effective representation in negotiating the lowest possible price for their automotive purchase or lease.

Michael has extensive experience on the dealership side of the sales transaction and uses his understanding of the dealership sales agenda to cut through the quagmire of roadblocks and tactics typically used by dealer representatives to complicate the buying or leasing process and inflate prices.

Michael began his automotive career at Fairbanks Dodge in Coconut Creek, FL, at that time, the largest stand alone Dodge dealership in the U.S. Fairbanks Dodge subsequently merged into Arrigo Dodge Chrysler Jeep and relocated to a 330,000 square foot facility (including inventory, sales and 60 service bays), where Michael earned his stripes in one of South Florida's most challenging and contentious sales environments.

Michael then moved to JM Lexus in Margate, FL, the largest Lexus dealership in the world. There he was trained by some of the top sales trainers in one of the most sophisticated and well-financed automotive sales training programs in the country. Recognized within his first month as one of the top producers in the company, Michael was consistently in the top 10 earners of the 100+ sales force.

Before relocating to Colorado, Michael also worked at Braman Motor Cars in West Palm Beach, FL. At Braman, Michael got experience in the luxury car market as their product line included: Audi, BMW, Bentley, Porsche and Rolls Royce.

So, after years of working for world class automotive dealers and being schooled in generating the highest possible dealer profits, Michael is now sitting on the customers' side of the table, utilizing his vast experience to best represent his clients.


I was born and raised in sunny California where my family still resides. I began my career in sales in the Aerospace Industry, traveling overseas and working with various military governments to help them support their fleets. I moved to Colorado 4 years ago with my son Nicklaus, now 15 1/2, and started in the Auto Industry as a Sales Consultant for a large dealership. I enjoy helping people find the perfect vehicle and decided to join Michael's team so that I could also help them save a considerable amount of money at the same time.

I have gained substantial experience across a variety of fields. After obtaining my Bachelor's degree, I relocated to Fort Collins. When Michael had expanded his operations sufficiently, he hired me to handle basic operations around the office.